"One of the most interesting new generation of Rappers, Ruinz ASON has long been a personal favourite "
Tom Robinson [BBC Introducing, BBC 6 Music]
"A Gifted Rhymer with plenty of Flows and Concepts, offering up the good and not so good sides of Life."
Hattie Collins [Rwd Magazine, The Guardian, ID Magazine]
Think Psychedelic, Trap, Hip Hop, Electronic and World Music all rolled into one boundary-less explosion and you have self proclaimed SPACE Man..... Ruinz ASON.
Taking inspirations from life growing up in South London alongside a genuine fascination with world culture and music, ASON has developed a truly universal sound which has seen him over time become renowned for his conceptional song writing, Experimentation with production and Energetic live performances which he attributes to studying performances from many of his inspirations such as Bob Marley, Prince, Andre 3000, Mike Skinner and Lauryn Hill.
ASON has performed his extensive and eclectic catalogue in many venues and festivals around the world inc London and UK, international headline shows in Talinn & Tartu (Estonia), Lisbon, Berlin and Barcelona + many more
Early years - 2008 - 2011
ASON studied Music Technology at Croydon College and then to a Commercial Music Degree at The University of Westminster. While performing and winning local talent shows prior as part of a collective called Quietstorm - In his final year of university he self-released his first solo Mixtape - 2008’s A Hero And A Villain Vol.1 noted at the time for being one of the first Mixtape’s to contain mostly original beats. This project produced ASON's first Single Will And A Way leading to its video featuring heavily on UK Sky TV Channel Flava TV. This Project would go on to be the first of 6 projects he would release with his Brother, Producer and DJ..... J- Flames,
“I'm about being myself in every moment, Inspiring people to be THEMSELVES too ”
After the Success of his first mixtape, a string of performances and interest from many ears within the music industry, Ason went on to release another Mixtape a year later Entitled "Street Magic" with North London DJ "Magic Jay". But it was 2010's Collaboration Album with renowned New York DJ and Protege to Funk Master Flex DJ Technic that would establish Ruinz ASON as not just a rapper but a creative song writer and visionary artist not afraid to go left!
This was summarised by ASON'S choice to record an album of all original songs over original beats at a time where Mixtape's with remixed songs and borrowed beats dominated Hiphop Music. It was also at a time where UK and US collaborations were not very common..
The album was Hoodstarz and Villains which was produced by J-Flames with Co production by ASON and editing and scratching by DJ Technic it produced the popular single ‘Calling’. In a review with RWD Mag the album was described as a Classic by renowned Journalist Hattie Collins.
A year later (2011) ASON would release Champions Breakfast EP a polarising body of work that contained a juxtaposition of hard hitting street bangers like Post Man, Cook Like You & Look, Pass Da P's against softer, soul infused introspective jams like Closer, Too Sexy For A Funeral and a Remix of Prince's Diamonds and Pearls. This would be a time in Ruinz ASON's career where he would look at his own direction in music, analyse where and if he fitted in and re-evaluate what he wanted to express in his future music. It would also be a time of deep personal self discovery and continued self expansion.
“WHEN PEOPLE FEEL THEY'VE PLACED ME IN A BOX, I END UP STANDING NEXT TO THEM LOOKING AT THE BOX I WAS MEANT TO BE IN.”
With a 2 year wait for new material and a total rebrand in sound and image Ruinz ASON released what is to date his most defining release. After taking some time out to re-ignite his creative spark The Dubtrap Experience project was born. Coming in the foetal stages of the Trap wave- The 9 track EP was a genre defying project drawing main influence from Dub, Hip-Hop, Dubstep, Trap, Reggae & Grime and was supported by a sold out launch party in his local area of New Cross, South East London. The Dubtrap Experience was very well received and attained support from SBTV, Link Up TV, BBC Introducing ,Choice Fm/Capital Xtra, and Channel AKA to name a few.... It spawned 2 singles - Higher and Wake Up with the latter receiving BBC Radio 1 & BBC Radio 6 Air play....... The Music Video for Wake Up was picked up and featured on arguably the biggest Hiphop Website in the World... Worldstar.hiphop.com
While working on a new album ASON Toured Europe, including headline shows in London, Berlin, Talinn, Tartu and Barcelona and released 8 singles from 2014-2016 including Disappearing Planes, Alien Encounter, Here And Now, Music 4 Weirdos, Mr Miyagi, Lights and Wine4me which have been aired Across the BBC Radio Networking inc. BBC Radio 1 and 6 Music.
On December 12th 2016 Ruinz ASON released his 6th Solo Project and first full length project for 4 years entitled: SPACE: The Journey Home According To Mr Nobody. The first single is How Low? with Qurious being the (B-side). on 16th of January Tom Robinson made How Low? his 6Music Recommends Track Of The Week across the whole network
2017 - Present
In 2017 Ruinz ASON Teamed up with his brother (Producer/Artist) JFlames to release Joint Mini-Album 'Best Dressed' and Music4Weirdos Vol.1 featuring songs from Ruinz ASON, JFlames, Indie max and 8TRED, Produced and written by both brothers and released on their independent Label 'Music4weirdos.' The label was founded by the brothers in 2015 as a means to brand and release their own music as well as being a platform to develop, release and promote like minded artists who ignore rules and break convention.
In the Summer of 2018 Ruinz ASON is set to release his upcoming Solo project Champion Sound which will see ASON handling most of the production. The album will be released through a partnership with Music4Weirdos and EMI Production Music (A Division of Sony ATV Publishing )